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Continue reading →: Born to Run: The Book That Taught Me Running Is Older Than ShoesWhen people ask me what my favorite running book is, I usually give them a cheeky grin before pulling Born to Run by Christopher McDougall off my shelf like it’s a sacred relic. It’s not that the other titles aren’t good — Run Less Run Faster gave me a fresh…
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Continue reading →: Why You’ll Never Find Discounted On Running Shoes (And Why That’s Totally Intentional)If you’ve been running long enough, you’ve probably developed that sixth sense for discounts. You know exactly when the new model drops, so the old one’s price starts to plummet like your motivation at kilometer 35 of a marathon. You scout Sportstation’s Last Call corner, lurk around TJ Maxx, or…
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Continue reading →: How Much Does It Really Cost to Make Your Running Shoes?Ever wondered how much it really costs to make your USD 120 running shoes? I scored a Reebok FloatZig 1 for just USD 26 at an official retailer and did a little digging into the production costs, retail margins, and the surprising economics behind your favorite sneakers.
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Continue reading →: Home of the Sneaker, Land of the Missed Shopping OpportunityEver wondered why, despite Indonesia being one of the world’s largest shoe factories — with your favorite kicks probably having a little “Made in Indonesia” label under the tongue — this tropical archipelago isn’t famous as a sneakerhead’s paradise? You’d think Bali’s beaches and Bromo’s sunrise would be followed by…
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Continue reading →: Online VS Offline Running Shoes: Which One’s Safer for Your Wallet and Your Toes?Between a great deal and a great fit, always choose your toes. There comes a moment in every runner’s life when they face the ultimate, nerve-wracking decision: should I buy my running shoes from an offline store, where I can actually touch, sniff, and most importantly, try them on? Or…
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Continue reading →: I’ve Survived 3 Running Shoe Trends and My Wallet Still Has PTSDBack in 2016, when Pokémon Go was still a thing and fidget spinners ruled the Earth, I tied up my first pair of proper running shoes and hit the road. The running world back then was obsessed with one thing: minimalist shoes. The idea was simple — less is more.…
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Continue reading →: Should You Wash Running Shoes in a Machine? Here’s What Mizuno Taught MeFor as long as I’ve been a runner, one of the most divisive topics in the community isn’t about pace strategy, nutrition gels, or whether you should run in compression socks. It’s about how to properly clean your running shoes. Some people treat their sneakers like delicate artifacts from an…









